Fashion Beans

March 2017

Wolf & Badger (London)

Founded in 2009 in West London’s Notting Hill by entrepreneurial brothers Henry and George Graham, Wolf & Badger gives young, exciting and emerging design talent pride of place. Here, you can expect to find Ollie Proudlock’s Serge DeNimes alongside Peregrine and London’s rising menswear stars, including Karim Maher and Domingo Rodriguez.

Wolf & Badger has two permanent stores in Mayfair and Notting Hill, an online store, and every now and again expand its reach through pop-up stores, having to date had pop-ups in Selfridges and Porto Montenegro.

As well as the rich, well-edited product selection that’s won Wolf & Badger high praise from a range of titles, there’s plenty of useful content including how-to guides, store news, designer profiles and food reviews, as well as a slick print edition magazine highlighting need to know brands.