City AM

September 2017

Leap Company Spotlight

Wolf & Badger

Wolf & Badger connects customers with independent fashion and design brands around the world, and was borne out of a mission to create a level playing field for industry players.

Launched in 2010 by brothers Henry and George Graham, the company started out as a single store in Notting Hill. But now the business generates 90 percent of its sales through its website, shipping orders to customers in more than 100 countries.

George says that it had previously been near impossible for smaller fashion brands to gain a foothold in the competitive fashion market, adding: "people were incredibly bored of seeing the same international 'mega brands' again and again wherever they turned".

But Wolf & Badger sought to change all that, and now sells more than 600 brands to fashion savvy consumers. Its seen sales double year-on-year, and has now branched further into the US with the launch of a new flagship store in New York. George says that the group is now turning its sights to launch more stores internationally.

The company has recently turned its attention to ethical production values in fashion, and will be kicking off London Fashion Week with a party in its Mayfair store to celebrate independent talent.