September 2012

Savoy deal for Wolf & Badger founders

Henry and George Graham, the brothers behind the award-winning Wolf & Badger boutiques, have won the contract to provide the retail services for London’s Savoy Hotel, overseeing the Shop at The Savoy retail space.

As well as bringing in luxury brand partners such as Etro and Marcus Watches, the pair have overseen the refurbishment of the lobby displays and launched a Savoy shopping magazine and ecommerce site. George says they beat off stiff competition from big retailers to win the “really fun project”.