Time Out

February 2013

London's coolest shops

Quirky concepts, unique wares and painfully hip staff – get a little something extra for your money at the capital's best boutiques

You don't need a fat wallet to get something out of London's coolest shops. Bold design concepts, one-off pieces and some of the city's best people-watching mean even browsers ought to take a tour. Although we should point out that if you do end up blowing your savings on a vintage Gucci cocktail dress that's been untouched since the 60s, it's not our fault.

Wolf and Badger W1

Henry and George Graham, owners of eclectic Notting Hill boutique Wolf and Badger, have opened a new central London flagship. The spacious, two floored new premises will shift the focus of the original store to tiny, undiscovered labels- allowing the new boutique to showcase more established labels from the NEWGEN stable- think Bora Aksu,Mark Fast J JS Lee and Jasper Garvida. The boutique is elegant but unintimidating; all black walls, artfully placed designer lights and backlit contemporary jewellery. There is a great menswear offering, with a good mix of relaxed tailoring, swimwear, and bow ties in graphic prints by the likes of Drake. In contrast, the basement (which has its own street entrance) has retained the original white walls and floor, and will continue to be used as a gallery space. Expect pop ups and installations from Wolf and Badger's favourite designers in here, as well as evening launches celebrating the frequent arrival of new labels and collections.