Since launching her label in 20011, Dubai-based Saudi designer Daneh Buahmad has built a following for her brand of effortless chic, one that crosses borders through her thoughtful approach to transforming luxurious textiles into a modern wardrobe. Her focus on beautifully crafted modern clothes with subtle hints to her heritage, brought her to the attention of noted fashion publications such as Harper’s Bazaar Arabia, Vogue US, Vogue Italia, Marie Claire Arabia and Vogue Arabia among others.

Having participated in industry events such as Vogue Italia Fashion Experience, Vogue Arabia Fashion Prize and Fashion Forward Dubai, Daneh has set her sights on expanding her brand’s reach beyond the region’s borders, by seeking new partnerships with influential retailers across the globe. “I love nothing more than to see how a woman in Jeddah, L.A., Madrid or Shanghai wears my clothes in a way that compliments her personality. It’s that diversity of expression, which makes my job all the more exciting and gratifying at the end of the day.”