SABINNA is a ready-to-wear and knitwear label with a focus on hand crochet. Founded by Russian-born and Austrian-raised designer Sabinna Rachimova the label is based in London. SABINNA presents a seasonal collection at London Fashion Week and in May 2017 won the Fashion Futures awards presented by Decoded Fashion and the British Fashion Council. Before launching her eponymous label, Sabinna worked for the leading Parisian Fashion house Christian Dior and London brand Mary Katrantzou. Famed for creating beautifully handmade luxury fashion; deeply rooted and inspired through traditional precious craft passed down by her grandmother. Known for her signature handcraft and silhouettes, Sabinna has an innovative take on selling strategies and direct communication with her customer. Sabinna is a trendsetter and a storyteller for the contemporary woman. Sabinna Rachimova works as a fashion design consultant for international brands such as Sandqvist or Sony.