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Artister Into The Blue Steel Watch

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Artister Into the Blue is designed together with Finnish oil painter Noora Svärd. Uniqueness of the watch is the magnificent 3D structured dial made from real oil painting by Svärd. Artister Into the Blue watch bears the message of being bold or ‘rohje’ enough to self-actualise through the art and self-expression, whether that means bringing forth new ideas or expressing one’s feelings.

Sustainability guarantees

Rohje

Based in: Finland

Rohje derives from the Finnish verb “rohjeta”, which means to be bold, courageous and adventurous – to seize opportunities. Rohje watches are minimalistic enough to be multi- purpose, they stand out for their refined elegance. They are designed for bold adventurers who value timeless elegance. For people who dare to enjoy life, like to test their limits from time to time and have the courage to seize opportunities.

Rohje has been carbon neutral since 2021. This is achieved by calculating and reducing the emissions from all stages of production and logistics. At present, the carbon footprint of one Rohje watch is around 4kg CO2e, which is equivalent to about one and a half hamburgers. Rohje compensates 100% of this carbon footprint every year through a Finnish carbon sink.

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