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Balfron Tower Art Print

Online Exclusive

$38

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Balfron Tower Art Print image
Balfron Tower Art Print image
Balfron Tower Art Print image

Balfron Tower Art Print

Online Exclusive

$38

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This 27-storey slab block was a testbed for Ernö Goldfinger's (yes goldfinger!!) utopian housing ideals. The most striking characteristic of the building is the composition of volumes that makes up its distinctive profile.

Reinforced concrete gives the building its rigid structural grid, which visibly frames each residence. In a letter published in the Guardian at the time he explained: "The whole object of building high is to free the ground for children and grown-ups to enjoy Mother Earth and not to cover every inch with bricks and mortar."

Goldfinger believed the ideas demonstrated by Balfron could offer the best of design to the masses, as an alternative to the slum housing that was still common throughout much of Britain in the 1960s.
Printed on premium 350gsm lightly textured thick Matte Paper.
Designed in Brixton. Printed professionally in London. Posted in sturdy cardboard tubes.
A3: 11.69 x 16.5 inches. 297 x 420 mm. Sold unframed.
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Meet The Designer

Eye for London is a studio based in Brixton London. The eclectic collection of art prints are inspired by the architecture, music and pop culture of London, and travels across the world. The subjects are unique and visually exciting or have an interesting story to go with them. A love for vivid colors, angles and geometry are reflected in the artworks. The studio was set up in 2016 by Mathanki Kodavasal, a Creative Director in advertising, and Ram Iyer, a Graphic Novelist.

The series on Brutalist London has been featured on TimeOut London.

The artworks are printed on 350gsm lightly textured cotton Conqueror Paper. Designed and freshly printed to order, professionally in London.

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