Simitri’s fabulous fashion accessories are pure originals, just like you! From our very first collection to the newest designs, Simitri celebrates the beauty of imagination and time-honored craftsmanship. We love the magical way that shimmering chains, bold colors, exotic embroideries and a splash of whimsy are able to transform every outfit every time!

Simitri turns to the artisans of India to bring each design to brilliant life. Every individually applied sequin, hand-tooled metallic accent, intricate lacework and beaded accent creates an accessory like no other. Simitri is proud to help support and empower hundreds of men and women who maintain India’s cherished traditions.

Gayatri Chopra brought her fashion vision to life in 2009. Her first collection of handbags for India’s leading fashion houses eventually lead to the establishment of her very own brand and her talents expanded to the United States in 2015, where a collaboration began with Simran Kaur, a handbag enthusiast and corporate executive. A union of first names resulted in a new brand name Simitri and a one-of-a-kind handbag accessory line currently shining in more than 45 stores across the country.