The revolutionary design of CLOAK splits the watch into interchangeable building blocks. The face, bezel and strap can all be easily swapped out providing hundreds of possible combinations with just a single watch body. This creates the world's most versatile watch with a perfect look for every outfit, season or occasion.

The minimal unisex design removes all of the clutter from the dial, leaving a pure face of natural stone or wood. A truncated hour-hand allows you to read the time from the bezel markings as the whole face magnetically turns. There is an image to explain this clearly on our product pages.

CLOAK was founded in 2017 and every watch is hand-built with love in our London studio. Our ambition was to bring the beauty of real, natural materials to a minimalist watch design, combining modern geometry with unique character.