Elina Bergert began her career studying law in Germany, but was attending goldsmith and jewelry classes in her spare time. She moved to London to follow her dream and focus on creating jewelry full time, which was the first step to the formation of Coco's Liberty.
"I moved to London in 2013 to study jewelry design. I soon met Natasha; an inspiring fashion designer and we decided to put her fashion ideas and my jewelry together under one roof to form Coco 's Revenge. The fashion line will launch with the SS15 collection, but as the jewelry was already ready we started to build up the brand: Coco ́s Liberty".
What have been the highest and lowest points on your journey so far?
I already get super excited when customers tell me how much they love my jewelry. That is what I treasure the most. Seeing how my very own jewelry brand has grown within the last 10 months has been such an exciting journey and I hope it never stops. Seeing the jewelry in magazines has also been one of the highest points so far. The lowest point is definitely not having enough funding to take every opportunity.
How would you describe your customer base?
Strong, empowered and fierce women who are looking for edgy yet classic jewelry pieces, that they can wear from day to night.
What are the morals you run your brand by?
I try to only use recycled and fair traded precious materials. All the jewelry is handmade with a lot of passion, love attention to detail and care to create our unique style.
Who is your mentor?
I don’t really have a mentor but I have a lot of people I look up to like Coco Chanel for example. She started Chanel in the 20 's without anything; or Michael Kors who started selling a few pieces in a little corner in a department store. These stories show that you can achieve anything you want to as long as you're passionate about what you do. But if I had to pick a mentor I would say my Swedish grandmother – she is always there for me and I love hearing stories about her life.
What inspires you?
I get inspired by my every day surroundings, I might see something in nature or look at how someone is dressed and feel inspired to create a new piece of jewelry. I might see a screw for example and immediately think of a jewelry piece. I also get inspired by strong female characters and geometric shapes.
What building holds the most sentiment for you?
Its not really a building but a tiny little street which leads to our summer house in Sweden. After a long car journey, when we saw the little street my siblings and I would run out of the car and up the street to see my grandparents. It’s the whole place, the house and the nature around it...I hadn’t been there for a couple of years and went again this year and it was as though the time had stopped.
What book changed your life?
The Kite Runner – I was reading it while travelling through Argentina after a difficult time, I'd just studying for the bar exam to become a lawyer in Germany. It actually made me realise that I want to follow my dreams and become a jewelry designer.
What is your most treasured possession?
My most treasured possession is the very first gold ring that I designed as a kid. I can’t really remember how old I was but my siblings and I used to hang out at my father’s dentist practice. One day he showed me how to create jewelry with gold leftovers. That was amazing.
What motto do you live your life by?
Smile every day; follow your dreams and work hard to achieve them.
How do you keep your body and mind healthy?
My life at the moment is super hectic, so I try to work out as much as I can to find a balance. Running and yoga are my favourites and I just started ballet classes too which I love. Sports helps to keep my mind occupied so I don't think about the jewelry brand 24/7.
Where do you see the brand in five years?
In 5 years time I hope my brand will be well known both nationally and internationally as well as selling at several stockists worldwide. It will be a jewelry brand that people love visit to find unique and edgy yet classic jewelry. I would also love to expand more in Europe as well in the USA and the Middle East and Asia. We are getting our first shop in Germany in December and will focus on Germany and France in 2015.
What drew you to Wolf & Badger?
I was immediately attracted to Wolf and Badger when I first learned of its revolutionary retail concept and global philosophy. It is an amazing platform for emerging designers.
What one thing would make your life better?
My life is pretty perfect at the moment. I'm super grateful that I'm able to finally do what I love, building up my own jewelry brand and that myself and my family are healthy. The only thing I miss is having more time to spend with my sister and her 3 cute rescue dogs since they live in Germany. I'm also in desperate need of a summer vacation soon.