Conflict of Ego is driven by a thirst for diversity and self-expression. The brand thrives on being culturally fluid and borderless in attitude, and they want you to, too. With real people at the core of everything Conflict of Ego (COE) does, they’re eager to empower people to overcome prejudice issues, by being outspoken and supportive of one another in business or socially. Blurring the lines with aesthetics from different era’s and cultures, our designs are heavily inspired by social and political movements.

Self-Love or Just in Love is the Conflict of Ego x Alexa Piqué three-piece collection, which was designed to celebrate equality and female empowerment.

Using individual illustrations drawn by Canadian art curator Alexa Pique, COE’s founder Alanna Wain created an intricate female print, emblazoned onto classic silk and jersey styles. Each piece was designed with feminine details, so they’d remain timeless and could be worn and enjoyed by all women worldwide.

In COE's aim to promote diversity and 'self-expression', the COE team have been on the lookout for creative individuals who share the same vision. Earlier in the year they came across art curator Alexa Piqué and The Self-Love Series. She instantly fell in love with the way Alexa illustrated a key transitional time of growth in a woman's life, where they find empowerment, through a period of 'self-acceptance', realisation and ’self-love'. Almost a diary in the form of art illustration's or as Alexa would say 'selfies'.

COE x Alexa Piqué is a three-piece collection, which was designed to help celebrate female empowerment and self-love.

Alexa: I was born and raised in Montreal, Canada. I studied Athletic Physiotherapy in University and after two years, I was able to build up enough courage to drop out and take some time to experience life enough to let my true passions flow and develop. I always had an artistic way of thinking and seeing, but I wasn’t able to express it fully until 2013, at age 23.

I was inspired by my surroundings and environment at this time. I was in love with a visionary and we were living together in a dreamy loft. He was a clothing designer and an intellect, a true source of inspiration for me. One day, he suggested we take a trip to the art store together. We bought a bunch of paint supplies and created together at home. He went to play hockey that night, and left me alone with a canvas. I created something so beautiful and powerful, and when he walked in the door at 1AM, the reaction on his face sparked a voice inside of me that said “this is what I should be doing”. It became a serious hobby.

In June of 2015, we moved to San Diego, California. I was consistently creating via various mediums throughout this time. While I was making (the healthiest) green smoothies and local Farmer’s Markets, I spotted Dóri Varga, the creator of TRIBE de MAMA with her family, and made my way towards her to introduce myself. We connected instantly as friends, and a few weeks later I was hired to be the Artistic Editor for the magazine. California opened up a doorway to myself. One which expanded my mind through spirituality, emotion, intellect, and love. Unfortunately, my love and I parted ways. This was the time when I started to illustrate these Selfies of Women who were in love with themselves; the Self-Love series. They were created through experiencing truth. I stayed in California for a few more weeks after the break-up, then made my way back home to Canada. I indulged in my art there and took advantage of my emotion and strength.

After 8 months, I had my first exhibition where my paint series (inspired by the relativity of nature) and my Self-Love series were displayed. I had a sold out show! A week later (June 2016), I moved to Berlin and found a job curating an exhibit at a fine art gallery. I quickly realised there was something missing in Berlin and very spontaneously made my way down to San Pera de Ribes, Spain, and traveled to Perafita and Sitges as well. I am currently in Barcelona until the beginning of October. I’m continuously pulling inspiration from Spain, and found what was missing from Berlin; warmth. Warm tones, warm people, warm weather, warm water, warm thoughts. Recently, Dóri approached me with an opportunity and offered to become my manager, of course I agreed. I just finished my newest series which focuses on the relationship between quantum physics and spirituality, which will be for sale in a few weeks. Currently, I am working for TRIBE de MAMA, painting, practicing Reiki, and I will be heading to India to become a Yoga instructor in less than a month.

The Self-Love series was created during a time in my life when growth was crucial. I began a journey which was focused on myself, on my power, my intuition, my dreams, my reality. I realised that nothing else could exist the way I wanted it to without the ability to love myself. Each illustration was created during a time of realisation, of truth, of a new-found respect for who I was deep inside. They are imperfect “selfies” that depict key moments of growth and confidence in my life. If you realize anything today, I want it to be this:

You are incredible. You are strong, powerful, unique, inspiring, smart — you arebeautiful because you are all of these things.

I want you to surrender to yourself, I want you to fall in love with your ability to just be… I want you to sit there, and be still, and think about how enchanting your mind is and how deep you can feel. Why? Because the most important thing about you is your ability to love yourself. This is everything. This is the reason for consciously existing, the reason for smiling, and the beginning of a new found love.

Without you, the world could never be as beautiful as it is.