The vision to create contemporary designs that are culturally conscious yet timeless led to the inception of Serrb. Founded in 2018 by Emirati sisters, Budoor, Noor and Sarah Al Khaja, Serrb is a brand that exudes confidence and defines women supporting each other. The founders work hand-in-hand to turn their aspirations into reality.

Serrb is a brand that showcases an array of abayas, kaftans, capes and dresses. Together, the sisters bring out a contemporary brand that emphasizes modest styles. The spirit of Serrb lies in its selection of exceptional and exquisite fabrics that take form in signature clean cut designs reflecting the strength of the brand.

Embracing the elegance and power of every woman, Serrb evokes minimalist sophistication transcending seasons.