skip to main content


Founded by designer Gabrielle Schimmel in 2022, byROO is a ready-to-wear women’s clothing brand designed in the UK and made in Europe. Gabrielle draws inspiration from Victorian styles and detailing, symbolic of restriction and repression, and combines them with a grunge aesthetic, replete with intimations of freedom and sexual liberation. These distinct and contrasting styles make for a truly compelling and unique ‘collage’. Gabrielle’s bold prints and fabrics have an antiquated touch, while the designers use of oversized silhouettes and shapes are absolutely modern.
Independent Brand

Unfortunately we do not currently stock the byROO collection at Wolf & Badger.

Browse in-stock designers