eto

Tom Cotton is an award-winning British designer with 20 years of experience in taking products from the concept stage to commercial reality. Tom excels in designing products with both aesthetic appeal and industrial innovation. Brought up in the Welsh countryside, Tom is both a wine lover and passionate about protecting the environment. He wanted to invent a decanter that would reduce wine wastage without diminishing its quality. Over four years, Tom built more than 60 different prototypes in his quest for the perfect wine preservation system and in 2016 eto was born, a sleek and simple, yet highly effective, wine preserving decanter. eto means ‘again’ in Welsh, so you can enjoy the same bottle of wine, again and again.