Fitz & Fro

Fitz & Fro are a British menswear brand specialising in collarless shirts. All our shirts our designed in London and made in Portugal. We source the materials for our shirts from mills across Northern Portugal, which are considered some of the finest in the world. The mills have a focus on sustainable fashion, whilst perfectly combining years of expertise with advancements in technology. The results are premium fabrics that are made to last - not just a one-season wonder. All our shirts are then produced in a family run factory in the Portuguese hills just north of Porto. The factory only manufactures one product - shirts - so they've got pretty good at it over the years.

A key feature of our shirts is their simplicity - no logo or unnecessary details. Instead we focus on the beautiful materials expertly constructed to create a clean, understated and unfussy look. Sometimes less really is more. The results are easy to wear casual shirts, whether at home or holiday, at the beach or the bar.

Available online