go as u.r

Say hello to go as u.r, the new Belgian label for girls on the go.
go as u.r designs and creates future-proof vegan, natural beauty for women on the go with an active lifestyle.
go as u.r fashion is featured by effortless, easy-to combine monochromatic styles with fluid & strong silhouettes and is made from natural, recycled or regenerated fibers such as wood pulp and sea fishing nets.
go as u.r beauty contains a streamlined range of 5 effective, 100% vegan on-the-go skincare essentials with science-backed probiotic formula & a high concentration of natural active ingredients to protect you on the go. The multi-functional make-up line is richly pigmented and comes in bold colors for statement looks. 100% vegan as well.
By combining sustainability with the power of colors, go as u.r creates for “female urban cosmopolitans and curious explorers with a strong personality. Confident and bold. And always on the go”.
With each purchase of a go as u.r item, you are investing €1 in empowering girls and women across the globe through the brands’ partnership with W4, Women’s WorldWideWeb.

VAT: 0684716268

Icon for Cruelty Free

The products and constituent ingredients in this collection are not tested on animals.

Icon for No Nasties

No parabens, SLS, petroleum, mineral oil, phthalates, formaldehyde or synthetic fragrances are used in any of the products in this collection.

Icon for Low-Impact

All packaging in this collection is recyclable, recycled and free from petroleum based plastics.

Icon for Non-toxic Dyes

The materials in this collection are free from AZO dyes and phthalates.

Icon for Happy Worker

Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

Icon for Vegan

Alternative materials/ingredients have been used where an animal product would normally be used.

Icon for Metamorphosis

The products in this collection are made with at least 50% recycled or upcycled materials.

Icon for Happy World

This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

Icon for Organic

The material or ingredients in this collection are at least 80% derived from organic farming.

Available online
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$40

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$35