Hera Concept

Hera, as her history implies - Queen of the Greek Gods - exemplified the power of reaching your dreams even through difficult circumstances. “Hera” represents strength, power, and fertility. The brand’s concept is to generate positive collective thinking to inspire others to get out of their inner goddess despite life challenges. Designed with the contemporary mindset, the brand merges an extremely modern, minimalist yet elevated style with the rich Peruvian heritage of raw materials and textiles, like Baby Alpaca, Pima Organic Cotton, and Vegan Dying techniques.

Hera Concept is deeply committed to supporting women’s infertility around the world by funding innovative scientific projects of ovarian cryo-preservation by partnering with the MD Anderson Cancer Center.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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Hides or textiles in this collection are sourced as a by-product of the food industry, population control of wild animals, and/or free-range farming.

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At least 1% of this brand’s sales go to a charity partner.

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$85