JOVONNA LONDON

Independent London-based label Jovonna London, offers a transitional wardrobe where classic silhouettes meet modern tailoring and embellishment. Consistently inspired by London’s unique fashion scene, Creative Director, Jojo, fuses a modern and feminine approach to style and design. The collection coalesces statement transitional silhouettes with ornate embellishment and detailing including pear- adorned knits. Structured belted trench coats are dressed with oversized frill lapel collars, ruched sleeving and two tone color blocking. Chunky oyster knits are interwoven with pops of color, and iridescent pearls and bows line fitted cardigans to party-ready tops. Jovonna London’s signature boucle trim and monochrome houndstooth stitching return to the Fall Winter collection with an elevate