JustWears was founded by designer and entrepreneur Yang Liu, who set out on a mission to radically transform the male underwear market.

After speaking to hundreds of men, they all told Yang the same thing; their underwear was not fit for purpose, it was underwhelming and it was letting them down. As a result, Yang came up with JustWears in order to bring together contemporary designs, next-generation fabrics and attention-grabbing innovation to the male underwear market, without compromising on sustainability, cost or style.

As Yang herself says... “It’s funny how often you need an outside perspective to realise something’s up. Men’s underwear is long overdue for a serious upgrade and that's what JustWears is here for!”

VAT: 277709655

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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The material or ingredients in this collection are at least 80% derived from organic farming.

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This collection has been made using at least 90% plant-based ingredients or materials.

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All packaging in this collection is recyclable, recycled and free from petroleum based plastics.

Available online