Lorima was founded in 2018. The idea was inspired at the end of sailing adventure that led us to Turkey, where we were introduced to the Turkish beach towel or 'Peshtemal'. These versatile towels have become the building block of our range. We love their versatility, style and performance perfect for today's busy lifestyle.
We believe in bringing a little joy to people's lives by sharing our knowledge. Working with family run businesses that blend time-honoured skills with a contemporary design, we are able to offer beautiful lightweight and compact towels that dry three times quicker than traditional looped towels. Perfect for travel, adventure or home.