Mihaela Markovic's mission is to create high quality knitwear for people who want pieces they can connect with, forming emotional bonds through the process of wearing. Bespoke, special pieces that reflect an individuals’ characteristics and choices, potentially becoming a family heirloom and being appreciated over time just like good wine. Mihaela Markovic is also part of the slow-fashion movement. Every year, the fast fashion phenomenon has led to tonnes of fabric ending up in our landfills depleting natural resources and causing damage to our environment. We want people to buy less, buy better quality and thus buy independent. We encourage people to take responsibility for their actions, and not to be only spectators in their lives.