novicewear

A Berlin based initiative to reinterpret what workwear means today, through processes of design, sustainability, and collaboration. Our first collection PO-01 is designed with resilience and versatility in mind, inspired by the utility of military clothing from the past. We are building the brand to be versatile and transparent – with the intention that our approach will have a positive impact on how people use and value apparel. - European production - Recognition of collaborators, no white labelling - Gender neutral design - Highly durable material and craftsmanship - Small batch and on-demand production - Openness to share what we learn, both failures and successes. We have a genuine love for workwear and is curious to see if it can be reinterpreted beyond its traditional context.