NOWA Jeans

A denim brand based in Portugal, born from the desire to find a solution to one of the biggest ecological problems - pre-consumer textile leftovers - from one of the most polluting industries - fashion. NOWA Jeans is NO WAste. For us, the noblest raw material already exists, but the industry still perceives it as waste. That’s why we elevate RECYCLED DENIM and transform it into super cool, super comfortable and super trendy jeans and jackets. Not only genuinely sustainable, our pieces value design and wearability, like a second skin. Our jeans fits are carefully designed and our materials made to last. They mix timelessness with fashion trends. We only use recycled fabric certified by GRS, and our supplier is certified with a Gold Standard for its social responsibility practices.