PODENY is a brand founded in 2017 by Creative Director Claire Novotny who has worked in Fashion for over 20 years in many senior positions based both in Barcelona and New York City. PODENY bases its aesthetic on her years of travel living and working across 3 countries & the cultural & artistic influences experienced along the way. It is a brand where fashion and art collide, where art influences print, colour & mood, and the creative energy she absorbed while immersing herself in the Fashion Industry. Claire now lives with her husband & three daughters in the beautiful english countryside where she enjoys the culture & elegance of near by London.

Her main focus throughout her career was to infuse fresh ideas & energise well known brands such as Massimo Dutti & Club Monaco. She believes women deserve to be celebrated at all ages, therefore she wanted to create a brand that was ageless; a capsule wardrobe for women that layers as the Collection evolves.

She wants women to share her respect for well made and sustainable clothes in a world where fast-fashion is dominant. She believes in affordable luxury, and a return to fashion that withstands trends.

Her collection is entirely natural in origin with comfort & superior quality fabrics the keystone to its existence; Wool cashmere, Italian merino & British hand printed heavy weight silks, hand sewn in England - luxury to last.

Available online