Rachelalex

Rachelalex is a high-end, womenswear label based in Sydney. Established by sisters Rachel and Alex, the label was launched at Australian Fashion Week 2014. Catering to both the Australian and International marketplace, Rachelalex is defined by structured feminine silhouettes. These are complemented by digitally engineered prints, designed by Rachel and Alex, including the designers' own illustrations and photography. Upon launching their first collection, they were noted by WWD as ‘Designers to Watch at Australian Fashion Week 2014’.