Serge DeNimes

Serge DeNimes is a contemporary t-shirt brand founded by Oliver Proudlock. The first line is inspired by a series of photographs taken at the Rio de Janeiro carnival in 1978 and features nine limited edition unisex t-shirts. Every t-shirt is individually dyed making each one unique. The brand supports Brazilian charity Barrier Vasco and donates 5% of all profits to support this association.

Available in Mayfair, Notting Hill and online