TRU is the luxury essential Caribbean capsule designed in Barbados for the everyday to your next holiday. Designing luxury tees and premium denim for the island lover with a taste of other essential pieces like our wrap skirts and day dresses that can be easily worn on your island getaway for dancing under the starts on the sandy beaches of Barbados.
Our brand aesthetic is strong, beautiful and never forgotten. A TRU woman has a certain confidence about her. She leaves a lasting impression wherever she goes and is never afraid to go after what she wants. You can tell in the way she walks and talks - she is nearly there.
Having grown up in Barbados and starting a brand, TRU is all about island life; drinking from coconuts, neat little cafes, afternoon swims before the sun sets on the gorgeous west coast and exploring the rugged east coast on the weekends. Ignite your inner beach babe with all of our collections.