TRU is the luxe essentials, slow fashion brand from a small island in The Caribbean. With a deep love and slight obsession for soft tees and denim, Emilee, a young island girl born & raised decided to create TRU, her dream brand. Only using fabrics that are sourced and made from natural fibres, launching a few capsule collections each year which are sustainably made in Colombia in small batches (there are only 60 per item made). Each piece has a signature embossed vegan leather tag for authenticity and just a simple detail which always catches the eye when worn.
TRU TO YOU is our message as a brand - taking life and making it YOURS.
TRU gives you the essentials and you show the world your TRU self.