what if

"What If" brand is the effortless chic in todays daily life. We designed it for women who embrace all areas of their femininity, sophistication and elegance. We are very passionate about nature and life all our collections are made of sustainable fabrics. Ethos: minimal and maximal perfect and flawed, lasting and creative to transform the women to dress without effort but with style. Each collection has been erected with the previous collection in mind to proudly wear for years, pass on between friends. Our world is made of redefined, redesigned, recreated pieces that express the individual. Zeynep Salah is the head of design and co-founder at WHAT IF.