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‘Supervixen’ is a character that has an ability to get what they want by manipulating others using tricks and charm. Such behavior is often considered narcissistic and predatorial, not unlike the true nature of feline beings. The latest SUPERSWEET x moumi collection is an ode to a song of the same title by Garbage and celebrates the dangerously beautiful souls that embark on a journey to achieve their goals.
“Make a whole new religion, A falling star that you cannot live without.”
Told like a love letter through illustrations by Thanatcha Aramboonpong, the prints feature a series of deceptively childlike characters of the feline trio - moumi, Myogi, and Kikilala - as they charm their ways with sweetness laced with vicious poison. To reflect the purity of the storytelling, 100% cotton is used in all key pieces of the collection, aided by reprised fabrics from previous collections to continue the brand’s “waste less” commitment to the environment.
Structurally, the designer cats expand on the circular pattern-making, the signature contrasting piping technique, and piecing together delicate glittered tulle. Matching the theme of daring souls, the color palette is somewhat more amplified.
Mata Hari, Shirley, Pepper, Elson, Erika, Erin - whoever you aspire to be - never forget to be the Supervixen version of you. SUPERSWEET x moumi challenges the modern conformity by constantly reminding everyone of the free-spirited rascals of the past, present, and our near future.
Product : Lovely bag
Product : The jumpsuit had some rather off looking net additions to the arms which I had to remove and alter the finish on the sleeves.
made in Thailand
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Meet The Designer
By Moumi is a London-based label, inspired by the designers three pedigree cats, Moumi, Myogi and Kikilala. Conceptualised in 2011, by founder Choltida Pekanan, By Moumi personifies the attitude and instincts of her feline companions. As the face of the label, the Abyssinian blue, Moumi leads the cat collective and represents Choltida’s alter ego: an eclectic designer inventing ethereal pieces for the inspired.