BIAINILI, pronounced as "Bee-ai-nee-lee" (the name of an ancient Armenian kingdom in the first millennium BC), was created in 2014 in New York city by enthusiasts of beauty, art-de-vivre, fashion, nature, and culture. We offer unique personal care, lifestyle & well-being products based and inspired by traditional ingredients. We introduce new beauty destinations through the lens of nature, traditions, culture, and olfactory experiences. We contribute to the sustainability of natural growing cultures by connecting customers and local farmers through our products. All our products are formulated, handcrafted and constantly tested and in our own New York-based facility. We source our key botanical ingredients from producers who are tested and verified by our strict and rigorous guidelines. Our products are never tested on animals, we strictly follow the guidelines of FDA and IFRA in the formulation.