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Irekobishi Asobi

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Style notes

Our playful modern take on the distinctive irekobishi style that has been popular in Japan for many generations. Bold colours and elaborate patterns come together to bring harmonious energy to your everyday life.

About irekobishi
This ‘diamonds within diamonds’ pattern has long been regarded as auspicious in Japan, promising health, prosperity and protection from evil. It was used for aristocratic clothing 1,000 years ago in the Heian period – and it remains a popular choice for kimonos today.

Sustainability guarantees

Is the manufacturing process of your collection free from child labour and human trafficking, are all workers paid a living wage, and is the factory compliant with all local environmental regulations?

Is your collection free from AZO dyes and phthalates? (This will mainly apply to apparel and accessories)

VELAROF

Based in London and Tokyo, VELAROF is a clothing brand that aims to bring the best of Japanese style and innovation to the world. Our collection is built on a love of creativity, craftsmanship and exceptional design.

We make all our products in Tokyo, using innovative high-quality materials and fine Japanese sewing techniques.

VELAROF undergarments offer perfect fit and ultimate comfort, thanks to a unique super-soft fabric that’s lightweight yet exceptionally durable.

Our collection fuses contemporary style with the traditional Japanese iki aesthetic. The result is true inner luxury that will give you a positive boost all day long.

Independent
Designers

Free 14-Day Returns
Worldwide

No Animal Testing
No Fur