Insider Trends

April 2017

The Best of New York Retail Openings April 2017

Wolf & Badger have launched their first stand-alone US store in the SoHo neighbourhood. The new 2,500-square-foot flagship presents a curated edit of independent designer brands from around the United States in addition to introducing many European brands to the US market for the first time.

The three-level store features women’s and men’s apparel, accessories and footwear on the main floor and lower level, as well as an elevated space dedicated to jewellery. Acting as a platform for these young designers, the brand has noted the shift in retail from wholesale to direct-to-consumer and is helping small labels to reach their target audience directly.