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The Ayu Necklace

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Style notes

The Āyu Necklace draws inspiration from the Sanskrit word आयु, which symbolises life. This necklace represents the life force that we all hold within us; a force that can strengthen and empower us. Āyu is at the heart Āyurituals, representing the rituals of life. The Āyu Necklace has been ethically handcrafted by artisans in Jaipur, India.

Sustainability guarantees

Is the manufacturing process of your collection free from child labour and human trafficking, are all workers paid a living wage, and is the factory compliant with all local environmental regulations?

Is your collection made exclusively in your studio or by an artisan collective of fewer than 10 people? There should be a focus on preserving artisanal production methods and skilled workers in order to qualify.

Does your collection use recycled, recyclable packaging and no plastics? (all must apply, and if your collection results in zero waste from the manufacturing process please tick this box)

Ayurituals

Based in: United Kingdom

Ayurituals is a lifestyle brand that represents the rituals of life, fusing western minimalism with India’s ancient wisdom, through the art of adornment. We are passionate about craftsmanship, traditional techniques, ethical production, quality materials, ancient rituals and wisdom. The brand was founded by artist, designer and spiritual mentor, Kiran Tak.

Ayu (meaning life in sanskrit) is a combination of four essential parts; the mind, body, senses and the soul, therefore Ayurituals embodies this through a sensorial, sensual, spiritual way of living. Drawing inspiration from her heritage, Kiran envisioned to create more than just a jewellery brand. Ayurituals is a dialogue on self-love and spiritual growth, all through adornment and creative rituals.

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