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The New Frontier Selvedge Denim Jeans

Available in Store


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The New Frontier Selvedge Denim Jeans image
The New Frontier Selvedge Denim Jeans image
The New Frontier Selvedge Denim Jeans image
The New Frontier Selvedge Denim Jeans image
The New Frontier Selvedge Denim Jeans image
The New Frontier Selvedge Denim Jeans image
The New Frontier Selvedge Denim Jeans image

The New Frontier Selvedge Denim Jeans

Available in Store


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Styled from 14oz heavyweight selvedge anti-bac raw denim these new Frontier Jeans are built to last.

Over time these jeans just get better and better, bringing out all the fine qualities of traditional denim. Tailored for a straight, regular fit and length, approximate 32" - 33" inch leg with a single turn up.

We’ve added our signature ‘chore' pocket on the right and included our denim cinch strap on both turn up's for all you riders out there.

**These jeans are slightly undersized but will loosen up to their true 'relaxed fit' size once worn. This is the nature of Raw Denim.

Our Anti-Bacterial Denim
This 14oz raw Selvedge denim is supplied by ISKO, one of the world’s leading responsible denim manufacturers.
The Nova blue color of this fabric gives it a dark, saturated pure indigo cast resulting in great washdown affects during laundry and a really strong contrast once worn in.
The textured slub pattern gives it an artisan Japanese type feel and construction.
With a unique anti-bacterial finish, this 100% cotton denim will provide resistance from spreading nasty microbes such as bacteria by killing or inhibiting their growth. For you, this means your jeans will last longer and smell fresher in between washes.

ISKO™ has a proven eco-commitment and among its many sustainable initiatives, is dedicated to the zero discharge of hazardous chemicals, using less water through advanced fabric dyeing technologies and reducing its CO2 emissions through state-of-the-art filtration systems. And through our work with various governmental organisations and industry groups, committed to improving the working conditions in the global apparel and footwear supply chain.
The anti bacterial finish is gently administered during the finishing stage of the process using a unique chemical formula which is applied to the fabric. This process gives the fabric antimicrobial properties, enabling it to inhibit the growth of microorganisms on the fabric, thus ensuring the longer durability of the jeans.


• Regular-fitting jeans with traditional turn-ups

• Heavyweight selvedge anti-bac raw 14oz blue denim

• Chore pocket for valuables

• Phone pouch above right-hand back pocket.

• Denim bike-strap buttons under both turn-ups

• External copper shank buttons for braces

• Cut-out detail on the waist

• Printed, heavy cotton pockets
Here are some tips on caring for your jeans when you first get hold of them:

SOAK - Plunge your jeans into a bathtub of luke-warm water. Not too hot or you could lose some of the indigo dye.
DRY - Hang your jeans indoors to dry naturally, pegging them up by the waistband till they’re just damp.
STRETCH - Put your jeans on while still damp. They might feel a bit tight but they’ll soon stretch to fit your shapely form.
REMOVE - Take your jeans off and hang them back up to dry naturally. You and your jeans are then all set to go.
WEAR - Get them on and get on with your life. Wear them all you want and watch your jeans evolve and take on your style.
29" - 38"
  • Delivery

COVID-19: We're open online and shipping as usual, though there may be minor delays in some cases.

FREE DELIVERY on orders over $200 in USA / C$250 in Canada / A$300 in Australia / 200€ in Europe

Items are shipped to you directly by our brands, using tracked, contactless delivery.

All customs fees, duties and taxes are included - see Delivery page for full details, conditions apply.

  • Returns

FREE RETURNS worldwide within 14 days of delivery - see Returns page for full details.

  • Price Match Guarantee

If you find an item cheaper elsewhere we will match the price, see FAQs or Contact Us for full details, conditions apply. Please note we're unable to offer a price match for products sold through independent retailers, or being shipped internationally.

Meet The Designer

The &SONS project is the creation of a range of unique workwear clothing designed by and for craftspeople, artisan makers and creative pioneers in their chosen fields of endeavour. &SONS clothing is the brainchild of a group of like-minded craftspeople who make their living from taking and shaping superb visual imagery. That close attention to detail and style has now been applied to clothing for pioneers.

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