Tiger Socks By Hedof

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Tiger Socks By Hedof image

Tiger Socks By Hedof

Online Exclusive


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Tiger Savers: Since we launched Look Mate We have celebrated great design, innovation and energised collaborations with top creative minds. Today we bring tigers into the equation. We teamed up with Designer HEDOF for WWF's Tiger Conservation Campaign.
Since last century we lost 95% of this iconic species in the wild. Last year first time in decades the population of tigers increased and WWF still have an ambitious target to double wild tigers numbers to at least 6,000 by 2022, the next Chinese Year of the Tiger.
This is our baby steps to contribute to this project. Last week we raised and donated £180 and we will continue to donate 20% of tiger socks going forward.
Wear Tiger Socks by Hedof, raise the awareness of WWF's Tiger goals and look effortlessly cool.

About The Designer

Rick Berkelmans' (1986) work consists of a vibrant mix of strong shapes, weird characters and bold colors. Never being too much in your face, Berkelmans always makes sure his work is packed with a certain attitude, casual but clever, tactile but professional. The distinctive touch to his work is Rick's love for printing techniques, which combines his fresh illustrations with a nice vintage look.
Rick lives and works in Breda where he runs his oneman design studio Hedof. With a combination of commercial projects and exhibitions he raised his profile on an international level.
Clients include The New York Times, Anorak magazine, Computer Arts Magazine, Heineken, Nickelodeon, Kangaroos, Sony Playstation, Lipton Tea, The Hoxton Hotel, KLM Airlines, Ikea, Native Shoes, Appelsap Festival, Google, Red Bull, Red Cross, Zwijsen, Green Man Festival, Arte, S7 Airlines and Facebook.

The Inspiration behind the "Tiger Socks"

Awesome idea to raise money for WWF, I am very involved in the environment and the future of this planet and all its beautiful nature. So let's do this. For the design, I wanted to portray something "cool" and "fierce" on the socks, a little something that is hidden most of the time but every now and then you see a flash of the tiger that boosts your mood and feeling. I wanted the socks to be black, but I couldn't resist throwing in some awesome bright colors, this just adds so much personality to both the socks and the person wearing it. I wear yellow and pink socks all the time and my friends make fun of me but it is a little detail that shows who I am and I feel confident to rock some cool pink socks.


Crafted from the finest combed cotton available.
80% Combed Cotton, 17% Polyamide, 3% Elastane
Please follow the instructions on the packaging. Wash in 30 °C / 86 °F with similar colours.
No tumble drying due to the nature of yarn used in the manufacture.
L - UK 8-12 / EU 41-46
S - UK 4-7.5 / EU 36-40
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Meet The Designer

Look Mate adventure began life as two lists made by Vahan and his brother Vahagn in a London coffee shop. One was a list of people they wanted to work with, the other was a list of things they felt passionately about. In an unconventional twist on the normal business idea, they started by looking at products that would marry the two lists together and settled on what we now know as the distinctive Look Mate socks.

The aim behind Look Mate has always been to work with aspiring creatives to bring a product that cuts above the rest in delivering a high quality everyday item. The designs commissioned are by anyone from architects to visual artists. They are then produced by a father-daughter team incorporating quality into the company’s DNA from day one. Lastly, the socks are tested time and time again until perfection is reached.

The team at Look Mate may have started in an unusual way but their success has not been unusual at all, as the company deservedly goes from strength to strength, the result being a product that fulfills the brief as originally stated and one that the brothers are extremely proud of. In this short time Look Mate was featured in Design Museum and exhibited at Tokyo and London Fashion Week Men. The brand was featured in publications like Forbes, The Times and The Monocle to name few.

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