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Yen Joy

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Style notes

Cool modern styling with deep echoes of history and culture. In the background, a kanji-inspired pattern invented by Edo-period artist Ogata Korin. And in the foreground, the Paulownia Crest – one of Japan’s most prestigious emblems.

About the Paulownia Crest
Like the Chrysanthemum Crest associated with the emperor, the Paulownia Crest is a flower emblem used exclusively by elite samurai families throughout history. It is still used as an important symbol by the Japanese government today.

Sustainability guarantees

Is the manufacturing process of your collection free from child labour and human trafficking, are all workers paid a living wage, and is the factory compliant with all local environmental regulations?

Is your collection free from AZO dyes and phthalates? (This will mainly apply to apparel and accessories)

VELAROF

Based in London and Tokyo, VELAROF is a clothing brand that aims to bring the best of Japanese style and innovation to the world. Our collection is built on a love of creativity, craftsmanship and exceptional design.

We make all our products in Tokyo, using innovative high-quality materials and fine Japanese sewing techniques.

VELAROF undergarments offer perfect fit and ultimate comfort, thanks to a unique super-soft fabric that’s lightweight yet exceptionally durable.

Our collection fuses contemporary style with the traditional Japanese iki aesthetic. The result is true inner luxury that will give you a positive boost all day long.

Independent
Designers

Free 14-Day Returns
Worldwide

No Animal Testing
No Fur