Aulala Paris

Found in Paris in 2019 by a group of young and passionate people, our concept is simple—melting art into fashion. We love how art, as a common language, connects people of different backgrounds. At the same time, as a strong expressive tool, art helps deliver messages and evoke emotions. Each year, we collaborate with artists worldwide to design artistic beachwear. The bold colors or the minimalist designs are the visual story-telling of the artists’ personality, passion, and philosophy. We find these creative storytellers inspiring—that is why we want to share their stories with a broader community through our collaborations. In 2020, we released our first eco-responsible collection. Developing our own fashion sense is also our main approach to reject fast-moving trends.