Laetly is a New York-based accessories and design brand founded by three friends (Joe, Vanessa and Michael) who met while working in marketing and graphic design. Working together, they discovered similar creative outlooks, a shared sense of humor and a collective vibrant aesthetic. It's that spirit that they wanted to capture in their designs—creating accessories and prints that are fun, colorful and bold.

They complement their whimsical style with a commitment to sourcing luxe-level, natural materials—launching with a collection of scarves made from 100% Extra Fine Merino Wool. Their yarn is spun at a century-old Italian mill that uses the bluesign® certified system—which means they marry old world craftsmanship with the highest level of sustainable production.

Looking forward, they are motivated by one simple question, “what are you into lately?” Their name is a play off of the never-ending inspiration that they find living and working in New York City. They weave what inspires them most about the city into the shapes, colors and designs of all they create—making every day a little more fun.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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Hides or textiles in this collection are sourced as a by-product of the food industry, population control of wild animals, and/or free-range farming.

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The materials in this collection are free from AZO dyes and phthalates.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.