RoDa SmartSwimwear

RoDa SmartSwimwear is a women-led sustainable swimwear brand redefining the relationship between women, sunlight and the ocean. Founded by Irina Rubinshtein, the brand began with a simple idea: enjoying the sun should not come at the expense of skin health or marine ecosystems. RoDa pioneered sun-conscious swimwear, creating sun-permeable fabric that allows a natural tan while helping reduce reliance on sunscreen. The result is a new category of bodywear designed for modern life — sculpting, quick-dry pieces that move effortlessly from beach to travel and everyday summer life. Recognised with a National Geographic sustainability award and worn in 30+ countries, RoDa invites women to experience the sun with natural confidence and a deeper connection to the ocean.