Sheida Farrokhi

Sheida Farrokhi is a fourth-generation jewelry designer who grew up in her family’s jewelry store, surrounded by gemstones and the art of design. She studied at the Gemological Institute of America in New York and Los Angeles, mastering jewelry design, wax carving, metalsmithing, and stone setting. Inspired by art, architecture, and geometry, she launched her custom fine jewelry line in 2009 and moved her studio to Houston in 2020. Her creations have been featured in Vogue, Glamour, Elle, and many more prestigious magazines. Her ethically crafted jewelry also gives back, with a portion of every sale supporting children in need, because art should empower, inspire, and make a difference.