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ÚCHÈ

ÚCHÈ is redefining the meaning of innovative fashion through her thought-provoking ideas. ÚCHÈ stands for "ideas" in Igbo, the native tongue and origin of her founder, Igbo, Nigerian Joy Orah. The gender fluid, Dubai based brand debuted with her first capsule collection in September of 2019. ÚCHÈ hopes to inspire her audience to be unapologetically curious.
Happy Worker
Independent Brand