YaYa & Co.

To be YaYa is to be at peace — with yourself, with your home, and with the world that made it. YaYa & Co. sources heirloom-quality bedding, throws, pillows and home goods from artisans in private workshops and small family-run ateliers in remote communities worldwide. Every material is 100% natural — linen, cotton, silk — chosen not just for beauty, but for longevity. These are pieces built to outlast trends and pass from one generation to the next. But the YaYa story goes further than sourcing. We don't just trace our supply chain — we build it. We don't just require safe working conditions — we teach them. In Punjab, India, we've established a center for women who have historically had few opportunities for education or independence, offering trade training and real employment.