AJLA THE LABEL

Ajla the Label is a Swedish brand driven by passion, creativity and playfulness. Our designs flawlessly combine Scandinavian minimalism with Mediterranean style, creating a harmonious fusion of elegant simplicity and lively playfulness. Inspired by our founder's Swedish upbringing and sunny Adriatic island roots, our sustainable swimwear and clothing are crafted to be both timeless and unforgettable, offering flattering cuts, stunning colors, and designs that will remain a staple in your wardrobe for summers to come. "My mission with all of my collections is to empower women to feel confident and beautiful; to take on summer in vibrant style, and have fun while doing so."- Ajla Miljkovic, Founder & Designer