Its all about gold, REAL GOLD! Whether thats new or pre-loved.
AURUM.Ldn is your local gold store, but online. It’s all about slow fashion and forever pieces, because real gold is forever. And just as the founder’s journey began with nostalgic hand-me-downs, think of your AURUM.Ldn jewellery as soon-to-be vintage heirlooms to pass on in the future yourself.
With a mix of one-day-they’ll-be-mine aspirational pieces, to what you can afford right now, because everyone who loves real gold should be able to wear it. This is a brand ethos that will never change.
At AURUM.Ldn, you can always sit with us.