Daisy King

Daisy King is a fashion brand that embraces storytelling through hand-illustrated prints and embroidered details. We create limited drop collections using responsibly sourced natural fabrics and manufacture in London. We like to encourage joy in self expression; to tap into the positive impacts clothing can have on mood and self esteem and encourage a unisex attitude to a range of our products by creating prints that are not gender specific. We mix humour with impact, and impeccably crafted designs with our prints that are full of colour and character. Our aim is to be transparent about where and how our garments are made and work to a high standard of sustainability and ethics.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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The materials in this collection are free from AZO dyes and phthalates.

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This collection has been made using at least 90% plant-based ingredients or materials.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

Available online