Deeba London

Deeba London is a luxury British lifestyle brand identified by its geometric and whimsical prints inspired by the rich colour and wildlife of India. Deeba is an Indian girl’s name that directly translates into English as ‘Silk’, which is synonymous of the 100% pure Indian silk used in our collections.

Deeba endeavours to be ethically responsible through considered use of materials, processes and by giving back to chosen wildlife conservation charities aligning with the theme of each collection. Our current collection is the 'Tiger Collection' and we are donating to Tiger Watch from Rathambore Tiger Reserve in Rajasthan. Our collection's are created using biodegradable materials which are digitally printed, this method uses less chemicals, water and energy than conventional rotary screen printing. All the factories we use are Sedex audited, our waste fabrics are donated to an NGO in Delhi called Goonj, and our packaging and labels are made from recycled materials.

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All packaging in this collection is recyclable, recycled and free from petroleum based plastics.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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At least 1% of this brand’s sales go to a charity partner.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

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