A minimal fashion brand dedicated on finding balance in antithesis. Minimal, timeless, sophisticated and always out of the norms.
gaffer&fluf is a melting pot of two seemingly ‘opposite’ worlds: the stable, strong and determined aspect of gaffer tape and the airy, soft and light side of dreamy fluffiness. It is a creative ying-yang that brings a balance among idiosyncratic elements and characters. It represents a universe where hard meets soft, where sharp edges melt into curves and where everything is subject to change, in the direction of the Heraclitian concept of “ta panta rei”, “everything is in flux”.