Strange Magic

We are a small independent brand that specialises in high-quality, vintage-inspired clothing. Both sublime and sustainable, our sumptuous designs are wearable day and night. We’re based in Helsinki, Finland. Our designs and patterns are inspired by a longing for an elusive past; we’re nostalgic for an imagined, evanescent moment, for a fleeting, bittersweet feeling. Our inspirations may be fanciful, but our ethics are very serious. Sustainable materials, workers’ rights and protecting the environment are more important to us than anything else. Step into our curiously beautiful world for a moment. We hope you delight in what we do and take a little bit of it away with you too, if just as a sensation. With love, Elina & Pauliina X