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OH EM JAY is a jewelry designer label, one of the industry's distinct self-meets-aspiration influence. Ola Medanat describes the brand's ethos as "embracing the self" – which results in collections that include minimalist yet sculptural driven creations. With a degree in architecture, the Jordanian designer launched her brand in the year 2012, which prevailed in fine jewelry designs that embodied architecture in astounding mixtures of fashioned textures and points. Ola's consistency in creating harmonious contrasts between simplistic and refined elements of designs boasted the brand to be known for its iconic pieces.